# Kero

> Where Connection Happens

## Pages

- [Service Credits and Refunds Policy](https://kero.chat/refunds-policy): Kero Refunds Policy This policy was implemented on 1 July 2025. Introduction This Policy describes the circumstances and conditions in terms of which we may provide customers of our Services with r...
- [Opt-Out](https://kero.chat/opt-out): Opt-Out from Messages Stop Unwanted Messages  The quickest way to block someone from sending SMS messages to you via the kero messaging platform is to reply to the sender's SMS with the word STOP. ...
- [List of Subprocessors](https://kero.chat/list-of-subprocessors): List of Subprocessors List of Subprocessors The following table provides a list of the sub-processors engaged by Kero to provide our services to you. Subprocessor Location of Processing Purpose of ...
- [Email Disclaimer](https://kero.chat/email-disclaimer): The Kero Email Disclaimer and Confidentiality Notice.
- [Data Processing Addendum](https://kero.chat/data-processing-addendum): Data Processing Addendum Download a PDF version here. 1. Introduction 1.1The Responsible Party wishes to contract or has contracted with Kero for certain Services to be provided by Kero which requi...
- [Applicable Laws](https://kero.chat/applicable-laws): Kero Applicable Laws and Additional Terms  As provided for in paragraph 5 of the Kero Terms of Service, certain regulations, third-party terms, conditions, policies and codes of conduct (hereinafte...
- [Kero Whistleblowing Policy](https://kero.chat/whistleblowing-policy): Kero Whistleblowing Policy — Kero's commitment to ethical, lawful, and responsible business practices.
- [WhatsApp Early Adopter Promotion](https://kero.chat/whatsapp-early-adopter): Exclusive promotion: 6 months of waived Kero platform fees for the first 10 businesses qualifying for the WhatsApp Business Messaging Early Adopter Programme.
- [Kero Tax Compliance & Anti-Facilitation of Tax Evasion Policy](https://kero.chat/tax-compliance): Kero Tax Compliance & Anti-Facilitation of Tax Evasion Policy — Kero's commitment to ethical, lawful, and responsible business practices.
- [Kero Modern Slavery Policy](https://kero.chat/modern-slavery-policy): Kero Modern Slavery Policy — Kero's commitment to ethical, lawful, and responsible business practices.
- [Kero Environmental Policy](https://kero.chat/environmental-policy): Kero Environmental Policy — Kero's commitment to ethical, lawful, and responsible business practices.
- [Corporate Policies](https://kero.chat/corporate-policies): Corporate Policies — Kero's commitment to ethical, lawful, and responsible business practices.
- [Blog](https://kero.chat/blog): Rich Business Messaging tips, trends & tactics. Keep up to date with the latest RCS, WhatsApp, and SMS news and insights from Kero.
- [Kero Anti-Money Laundering Policy](https://kero.chat/anti-money-laundering-policy): Kero Anti-Money Laundering Policy — Kero's commitment to ethical, lawful, and responsible business practices.
- [WhatsApp Business](https://kero.chat/products/whatsapp): WhatsApp Business messaging through Kero. Send secure, branded, interactive messages with Meta-verified branding, templates, and campaign analytics.
- [SMS Messaging](https://kero.chat/products/sms): SMS messaging through Kero. Universal delivery to every mobile device with intelligent fallback from RCS and WhatsApp. One platform, guaranteed reach.
- [RCS for Business](https://kero.chat/products/rcs): RCS for Business through Kero. Send branded, interactive messages with Google-verified sender IDs, rich media, carousels, and automatic fallback to WhatsApp and SMS.
- [Solutions](https://kero.chat/solutions): Business messaging solutions for campaigns, support, alerts, and authentication. Kero unifies RCS, WhatsApp, and SMS with intelligent fallback.
- [Legal](https://kero.chat/legal): Review Kero's legal policies including privacy policy, terms of service, and cookie policy for the Kero messaging platform by Celerity Systems.
- [Terms of Service](https://kero.chat/terms-of-service): Kero's terms of service — the terms governing use of our website and messaging platform.
- [Products](https://kero.chat/products): Kero messaging products including RCS for Business, WhatsApp for Business, and SMS solutions. One platform, three powerful channels.
- [Privacy Policy](https://kero.chat/privacy-policy): Kero's privacy policy — how we collect, use, and protect your personal information.
- [FAQ](https://kero.chat/faq): Frequently asked questions about Kero's rich business messaging platform, RCS, WhatsApp, SMS, and multi-channel fallback.
- [Cookie Policy](https://kero.chat/cookie-policy): Kero's cookie policy — how we use cookies and similar technologies on our website.
- [Contact Us](https://kero.chat/contact-us): Get in touch with the Kero team. Ask questions about our rich business messaging platform or request more information about RCS, WhatsApp, and SMS.
- [Book a Demo](https://kero.chat/book-a-demo): Book a personalised demo of Kero's rich business messaging platform. See how to unify RCS, WhatsApp, and SMS from one dashboard.
- [About](https://kero.chat/about): Meet the team behind Kero. Built on 25+ years of mobile messaging expertise from the Celerity Group, we make rich business communication simple, reliable, and accessible.

## Posts

- [The WhatsApp Business Platform: Capabilities, Constraints, and the Multi-Channel Opportunities in 2026](https://kero.chat/blog/the-whatsapp-business-platform-capabilities-constraints-and-the-multi-channel-opportunities-in-2026): Something fundamental has changed in how businesses and customers communicate in a mobile-first world.
- [Positive Impact: Improving Customer Engagement Through Smarter Messaging](https://kero.chat/blog/positive-impact-improving-customer-engagement-through-smarter-messaging): By focusing on database quality and adopting richer messaging through Kero.Chat and WhatsApp Business, Positive Impact halved opt-outs and lifted delivery rates while maintaining strong read engagement.
- [When One Channel Fails, Kero Doesn’t: Understanding Fallback Messaging](https://kero.chat/blog/when-one-channel-fails-kero-doesnt-understanding-fallback-messaging): In today’s multi-channel world, delivery isn’t guaranteed. Network limitations, device incompatibilities, and app availability can all stand between your business and your customers. That’s where Kero comes in. Kero’s channel fallback ensures your message doesn’t stop at the first failure.
- [What’s the difference? Comparing Business Messaging Channels: SMS vs RCS vs WhatsApp](https://kero.chat/blog/whats-the-difference-comparing-business-messaging-channels-sms-vs-rcs-vs-whatsapp): Business messaging has evolved to incorporate rich media features. To compare how SMS messaging compares to the rich business messaging channels of RCS Business Messaging and WhatsApp Business API we’ve set out the key features of each.
- [What Your Business Gains from a Shift from Bulk SMS to RCS Business Messaging](https://kero.chat/blog/what-your-business-gains-from-a-shift-from-bulk-sms-to-rcs-business-messaging): SMS has long been the workhorse of mobile communications; cost-effective, widely supported, and simple to deploy. But as customer expectations grow more sophisticated, so must the tools we use to engage them.
- [What is the difference between WhatsApp Business App and WhatsApp Business Platform?](https://kero.chat/blog/what-is-the-difference-between-whatsapp-business-app-and-whatsapp-business-platform): The WhatsApp Business App is a free mobile application designed for small businesses that need basic customer engagement tools.
- [Vodacom RCS Business Messaging Only Works on Wi-Fi (For Now)](https://kero.chat/blog/vodacom-rcs-business-messaging-only-works-on-wi-fi-for-now): If you’re not already exploring RCS Business Messaging as part of your communication strategy, what are you waiting for?
- [Using Templates to Make Your RCS Business Messaging Come Alive](https://kero.chat/blog/using-templates-to-make-your-rcs-business-messaging-come-alive): RCS Business Messaging (RBM) is reshaping the way businesses connect with customers – offering richer, more interactive experiences that far exceed traditional SMS. But the real magic of RBM lies in how you use it. And one of the most powerful tools in your RBM toolbox?
- [Trusted Communications with RCS Business Messaging](https://kero.chat/blog/trusted-communications-with-rcs-business-messaging): In the current digital age, mobile communication must be secure and reliable. RCS Business Messaging offers businesses a robust platform for communicating with consumers that guarantees security and credibility.
- [Transforming Business Communications: The Benefits of RCS Business Messaging](https://kero.chat/blog/transforming-business-communications): RCS Business Messaging is quickly transforming the way businesses communicate with their customers. This innovative rich business messaging technology offers a range of benefits that go beyond traditional SMS, making it an essential part of any business's communication strategy.
- [Tracking Performance with Precision with RCS Business Messaging](https://kero.chat/blog/tracking-performance-with-precision-with-rcs-business-messaging): RCS Business Messaging gives businesses reliable real-time campaign performance insights.
- [Top tips for using WhatsApp Business for Customer Service](https://kero.chat/blog/top-tips-for-using-whatsapp-business-for-customer-service): Before we dive into customer engagement, it’s important to understand which version of WhatsApp your business is using. Both options allow you to support customers, but they work very differently. The WhatsApp Business App is ideal for small businesses or solo operators.
- [Tips for using WhatsApp in your Business Communications](https://kero.chat/blog/tips-for-using-whatsapp-in-your-business-communications): Your company branding and online presence should be uniform; ensure that you carry the same brand name for your business on your website domain and email address. You will need to have a Meta Business Suite account set up before you can enjoy the benefits of WhatsApp business messaging.
- [Tips for using WhatsApp Business API in your call centre communications](https://kero.chat/blog/tips-for-using-whatsapp-business-api-in-your-call-centre-communications): The WhatsApp Business Platform is built for medium to large enterprises running call centres and enables real-time support through the WhatsApp interface that customers use daily. This channel familiarity reduces friction, improves comfort, and boosts satisfaction and resolution times.
- [The Kero Web App: A User-friendly Platform for Managing Your Rich Business Messaging](https://kero.chat/blog/the-kero-web-app-a-user-friendly-platform-for-managing-your-rich-business-messaging): Let’s face it. Managing your business messaging can sometimes feel like herding digital cats. Between juggling different channels (but thankfully not the occasional pigeon with a note tied to its leg), things can get tricky.
- [The Future of Mobile Marketing: Why RBM is Replacing Traditional SMS](https://kero.chat/blog/the-future-of-mobile-marketing-why-rbm-is-replacing-traditional-sms): SMS has long been the stable of mobile marketing, but its text-based limitations are increasingly apparent in the fast-paced digital age.
- [Streamlining Your RCS Business Communications on one Platform](https://kero.chat/blog/streamlining-your-rcs-business-communications-on-one-platform): Let’s be real. Nothing tests your patience quite like trying to remember which platform that customer reply came through, where your team stashed that analytics spreadsheet, or why you’re being asked (again) to reset a password for yet another web app.
- [RCS for Business: A Messaging Channel Ready to Scale](https://kero.chat/blog/rcs-for-business-a-messaging-channel-ready-to-scale): Since Q4 2024, the business messaging landscape has shifted considerably. What began as a technical upgrade to SMS has evolved into an intelligent, brand-led rich media channel for customer engagement that competes with OTT platform offerings.
- [RCS Business Messaging Compared to WhatsApp Business API](https://kero.chat/blog/rcs-business-messaging-compared-to-whatsapp-business-api): RCS Business Messaging and the WhatsApp Business API. Both offer unique rich business messaging features, but which aligns better with your business needs? Let's explore each channel's capabilities.
- [RBM Becomes RCS for Business](https://kero.chat/blog/rbm-becomes-rcs-for-business): Google has officially announced a significant rebrand in the world of business messaging: RCS Business Messaging (RBM) is now referred to as RCS for Business.
- [Racing into the Future: How Castle Race Series Supercharged Engagement with RCS Business Messaging](https://kero.chat/blog/racing-into-the-future-how-castle-race-series-supercharged-engagement-with-rcs-business-messaging): What do you get when you combine five stunning multi-sport events, three countries, and one very smart messaging strategy? A winning case study starring Castle Race Series and Kero's RCS Business Messaging solution!
- [How to Use WhatsApp Business Messaging](https://kero.chat/blog/how-to-use-whatsapp-business-messaging): Whether you are just getting started or looking to enhance how your business uses WhatsApp, this short guide will walk you through how to set up and use WhatsApp business messaging effectively.
- [How to Use WhatsApp Business Messaging to Send in Bulk Messages](https://kero.chat/blog/how-to-use-whatsapp-business-messaging-to-send-in-bulk-messages): One of the most significant benefits of WhatsApp business messaging is being able to reach a large targeted, audience instantly with personalized, high-impact rich bulk messages.
- [How to use WhatsApp Business Messaging to sell products more effectively](https://kero.chat/blog/how-to-use-whatsapp-business-messaging-to-sell-products-more-effectively): This is where WhatsApp business messaging helps you sell products more effectively. With the WhatsApp Business Platform, you can customise and streamline your sales processes by allowing consumers to complete purchases from within their WhatsApp chat thread.
- [How to use WhatsApp Business Messaging in your E-commerce Store](https://kero.chat/blog/how-to-use-whatsapp-business-messaging-in-your-e-commerce-store): The WhatsApp Business Platform, an API integration with the WhatsApp channel, gives your business the freedom to personalize customers’ mobile shopping experiences, simultaneously building rapport and stronger connections between your business and your customers.
- [How to use WhatsApp Business Messaging for Restaurants](https://kero.chat/blog/how-to-use-whatsapp-business-messaging-for-restaurants): Customers prefer personalized digital experiences. What can be more personalized than being able to place orders and reservations or catering orders directly from their phones?
- [How to Use WhatsApp Business Messaging for Marketing](https://kero.chat/blog/how-to-use-whatsapp-business-messaging-for-marketing): If you are looking to use WhatsApp business messaging for marketing, whether you are promoting offers, driving awareness, or nurturing customer relationships, here are five tips on how to do it effectively. 1.
- [How to Use the WhatsApp Business API](https://kero.chat/blog/how-to-use-the-whatsapp-business-api): The WhatsApp Business API (now officially known as the WhatsApp Business Platform or the Cloud API) is an enterprise-grade solution designed for medium and large businesses.
- [How to Use JSON Webhooks to Automate Your RCS Campaign Responses](https://kero.chat/blog/how-to-use-json-webhooks-to-automate-your-rcs-campaign-responses): A webhook is an HTTP callback that allows your app to receive real-time notifications for events in your RBM platform, such as, delivery receipts or user input. These events are triggered as JSON payloads, which can be processed directly by your system and trigger an automatic reply.
- [How to Test RCS Messaging for Your Business](https://kero.chat/blog/how-to-test-rcs-messaging-for-your-business): RCS Business Messaging (RBM) is the next generation of mobile messaging that allows businesses to send interactive, media-rich messages directly to customers. But before launching a full-scale RCS campaign, testing is essential to ensuring everything works as intended.
- [How to Send RCS Messages Instead of SMS](https://kero.chat/blog/how-to-send-rcs-messages-instead-of-sms): Are you still sending plain 160-character texts? We need to talk. There’s a better way to reach your customers – it’s called RCS Business Messaging.
- [How to Send RCS Messages from Your PC Desktop Using the Kero WebApp](https://kero.chat/blog/how-to-send-rcs-messages-from-your-pc-desktop-using-the-kero-webapp): When you create your message with the template editor, you are able have a live preview displaying how your RCS Business Messages will appear on your customer’s mobile phones.
- [How to Send RCS Business Messages from South Africa](https://kero.chat/blog/how-to-send-rcs-business-messages-from-south-africa): Ever wish your business messages could do more than just... deliver? Well, you’re in luck. RCS Business Messaging (RBM) turns basic texts into branded, interactive conversations right inside your customer’s default messaging app.
- [How to Send Bulk RCS Messages](https://kero.chat/blog/how-to-send-bulk-rcs-messages): If you’ve ever tried running a marketing campaign through SMS and wished it could do more – look better, feel smarter, and actually engage people, then you’re in luck. Enter RCS Business Messaging (RBM).
- [How to Enable RCS Messaging on Your Samsung Mobile Device](https://kero.chat/blog/how-to-enable-rcs-messaging-on-your-samsung-mobile-device): Before you unleash the power of RCS, make sure your Samsung device is rocking software version 5.0 (Lollipop) or above and is connected to Wi-Fi or mobile data. Ready to level up your chats with RCS?
- [How to Enable RCS Messaging on Your Mobile Device](https://kero.chat/blog/how-to-enable-rcs-messaging-on-your-mobile-device): Rich Communication Services, or RCS, is a new standard for messaging that helps businesses and customers engage with each other more interactively. Both businesses and customers can enjoy the benefits of RCS Business messaging.
- [How to Enable RCS Messaging on Your iPhone/Apple Mobile Device](https://kero.chat/blog/how-to-enable-rcs-messaging-on-your-iphone-apple-mobile-device): Hey, iPhone/iOS users! Are you ready to join the excitement and finally get access to the cool updates and features that Android users have been raving about? Apple has announced that it is also rolling out RCS chats!
- [How to Enable RCS Messaging on Your Huawei Mobile Device](https://kero.chat/blog/how-to-enable-rcs-messaging-on-your-huawei-mobile-device): Imagine being part of the RCS community and receiving exclusive Rich Business Messages directly from your favourite brands!
- [How to Enable RCS Messaging on Your Google Pixel Mobile Device](https://kero.chat/blog/how-to-enable-rcs-messaging-on-your-google-pixel-mobile-device): Imagine receiving vibrant images, captivating texts, and fun videos right in your messaging app – that’s the magic of RCS! With verified business profiles carried in Rich Business Messaging (RBM), you can feel confident knowing that you’re interacting with trusted sources.
- [How to Enable RCS Messaging on Your Android Mobile Device](https://kero.chat/blog/how-to-enable-rcs-messaging-on-your-android-mobile-device): Get ready to revolutionise your messaging experience with Rich Communication Services (RCS)! This cutting-edge messaging standard takes your interactions with businesses and end users to a whole new level, making every conversation more engaging and interactive.
- [How Rich Media Increases Click-Through Rates for Mobile Marketing Campaigns](https://kero.chat/blog/how-rich-media-increases-click-through-rates-for-mobile-marketing-campaigns): More than basic text messages are needed to get consumers’ attention these days. RCS Business Messaging (RBM) is transforming mobile marketing by making it possible for companies to send interactive, multimedia-rich messages right to their consumers’ native messaging apps.
- [How Doctors and Healthcare Providers Use WhatsApp Business Messaging in Their Practice](https://kero.chat/blog/how-doctors-and-healthcare-providers-use-whatsapp-business-messaging-in-their-practice): When the World Health Organization (WHO) needed to combat COVID-19 misinformation in 2020, they did not start with a website or hotline – they built a WhatsApp chatbot.
- [Five Signs Your Business Is Ready for RCS Business Messaging](https://kero.chat/blog/five-signs-your-business-is-ready-for-rcs-business-messaging): Built for mobile-first consumers (which is practically everyone), RCS Business Messaging (RBM) brings conversations to life directly in the inbox.
- [Does Your Privacy Policy Mention Mobile Phone Number Collection for Rich Business Messaging?](https://kero.chat/blog/does-your-privacy-policy-mention-mobile-phone-number-collection-for-rich-business-messaging): If your brand is exploring business messaging – think RBM, WhatsApp Business, or any rich business messaging platform that lets you engage with customers via rich, branded messages – here’s something that can make or break your onboarding experience: Your Privacy Policy.
- [Decoding RCS Business Messaging Campaigns Analytics](https://kero.chat/blog/decoding-rcs-business-messaging-campaigns-analytics): In mobile marketing knowing how your messaging campaigns are performing is just as important as sending messages out to your customers.
- [Comparing RCS Business Messaging to SMS Business Communications](https://kero.chat/blog/comparing-rcs-business-messaging-to-sms-business-communications): RCS vs SMS for business messaging While both RCS and SMS are valuable mobile communication channels, depending on the use case, RCS Business Messaging offers several advantages over traditional SMS business messaging for a range of customer engagements via the mobile channel.
- [Castle Race Series 2025: Strengthening Engagement Through RCS for Business](https://kero.chat/blog/castle-race-series-2025): After a successful introduction of RCS for Business messaging in 2024, the Castle Race Series partnered with Kero again in 2025 to elevate their race events.
- [API Integration or WebApp? Which Is the Right Choice for Your Brand’s RCS Business Messaging Strategy](https://kero.chat/blog/api-integration-or-webapp-which-is-the-right-choice-for-your-brands-rcs-business-messaging-strategy): So, you’re ready to level up your rich business messaging with RCS Business Messaging (RBM), but here’s the million-dollar question: should you integrate with an API or launch with a ready-made WebApp?