Here are five signs you’ve already laid the groundwork for RBM: 

1. You have a clear mobile messaging strategy 

If you’re already using SMS for customer service, notifications, or marketing campaigns, you’re ahead of the curve. RBM builds on this foundation with rich features like a branded sender identity, suggested replies, images, and buttons. An established mobile communications strategy makes it easier to transition into the richer, more interactive world of RCS Business Messaging 

2. Your team understands omnichannel tools 

RCS Business Messaging isn’t here to replace your existing messaging channels, on the contrary, it complements them. If your team is already using CRMs or marketing platforms that span multiple touchpoints, then adopting RBM won’t feel like a stretch. It’s just another channel in your communications toolbox – one that happens to be a lot more engaging than text-based messaging.  

3. You’re already compliant with data privacy regulations 

Here’s a big one: your privacy policy. If your current privacy policy already explains how and why you use SMS messaging, and you’ve put clear consent mechanisms in place for collecting mobile numbers, then you’re in great shape. That means amending your policy to include RBM won’t be a hassle – just a quick update to reflect the richer functionality and higher compliance standards that protect both your brand and your customers.  

4. Trust and authenticity matter to your brand 

If building trust is central to your brand identity, RBM strengthens it from the very first message your send. With verified sender identity, logos, and custom brand colours, customers can instantly recognise and trust that they’re engaging with you. Before you can send an RBM campaign via the Kero platform, your brand will be verified by Google during the RBM onboarding process.   

5. You measure success with data 

RBM comes with built-in analytics, from message reads to button clicks and carousel swipes. If your business already tracks performance across digital campaigns, RBM fits seamlessly into your data-driven approach. No more messaging into the void – just measurable, meaningful engagement. 

If you’re nodding in agreement to these five, or most of them, then the chances are that your business is ready to deploy RBM. And if you’re curious about what that next step to getting ready for RBM looks like, we’re here to help. Click here to book a demo with our team, and we’ll guide you through onboarding and setup process! 

For more information visit our RCS Business Messaging page.