Keep up to date with the latest Rich Business Messaging news and insights.
As of 1 October 2026, Meta has announced that it will start charging for all non-template messages and utility templates sent within the 24-hour customer service window. The two categories that businesses have treated as effectively free commercial messaging for the past two years are both becoming billable on the same date for customers using the WhatsApp Business Platform.
By focusing on database quality and adopting richer messaging through Kero.Chat and WhatsApp Business, Positive Impact halved opt-outs and lifted delivery rates while maintaining strong read engagement.
In today’s multi-channel world, delivery isn’t guaranteed. Network limitations, device incompatibilities, and app availability can all stand between your business and your customers. That’s where Kero comes in. Kero’s channel fallback ensures your message doesn’t stop at the first failure.
Something fundamental has changed in how businesses and customers communicate in a mobile-first world.
Since Q4 2024, the business messaging landscape has shifted considerably. What began as a technical upgrade to SMS has evolved into an intelligent, brand-led rich media channel for customer engagement that competes with OTT platform offerings.
Whether you are just getting started or looking to enhance how your business uses WhatsApp, this short guide will walk you through how to set up and use WhatsApp business messaging effectively.
One of the most significant benefits of WhatsApp business messaging is being able to reach a large targeted, audience instantly with personalized, high-impact rich bulk messages.
If you are looking to use WhatsApp business messaging for marketing, whether you are promoting offers, driving awareness, or nurturing customer relationships, here are five tips on how to do it effectively. 1.
Before we dive into customer engagement, it’s important to understand which version of WhatsApp your business is using. Both options allow you to support customers, but they work very differently. The WhatsApp Business App is ideal for small businesses or solo operators.
The WhatsApp Business Platform is built for medium to large enterprises running call centres and enables real-time support through the WhatsApp interface that customers use daily. This channel familiarity reduces friction, improves comfort, and boosts satisfaction and resolution times.
The WhatsApp Business API (now officially known as the WhatsApp Business Platform or the Cloud API) is an enterprise-grade solution designed for medium and large businesses.
The WhatsApp Business App is a free mobile application designed for small businesses that need basic customer engagement tools.
When the World Health Organization (WHO) needed to combat COVID-19 misinformation in 2020, they did not start with a website or hotline – they built a WhatsApp chatbot.
The WhatsApp Business Platform, an API integration with the WhatsApp channel, gives your business the freedom to personalize customers’ mobile shopping experiences, simultaneously building rapport and stronger connections between your business and your customers.
Customers prefer personalized digital experiences. What can be more personalized than being able to place orders and reservations or catering orders directly from their phones?
Your company branding and online presence should be uniform; ensure that you carry the same brand name for your business on your website domain and email address. You will need to have a Meta Business Suite account set up before you can enjoy the benefits of WhatsApp business messaging.
This is where WhatsApp business messaging helps you sell products more effectively. With the WhatsApp Business Platform, you can customise and streamline your sales processes by allowing consumers to complete purchases from within their WhatsApp chat thread.
After a successful introduction of RCS for Business messaging in 2024, the Castle Race Series partnered with Kero again in 2025 to elevate their race events.
Google has officially announced a significant rebrand in the world of business messaging: RCS Business Messaging (RBM) is now referred to as RCS for Business.
If you’re not already exploring RCS Business Messaging as part of your communication strategy, what are you waiting for?
RCS Business Messaging (RBM) is the next generation of mobile messaging that allows businesses to send interactive, media-rich messages directly to customers. But before launching a full-scale RCS campaign, testing is essential to ensuring everything works as intended.
When you create your message with the template editor, you are able have a live preview displaying how your RCS Business Messages will appear on your customer’s mobile phones.
Are you still sending plain 160-character texts? We need to talk. There’s a better way to reach your customers – it’s called RCS Business Messaging.
Ever wish your business messages could do more than just... deliver? Well, you’re in luck. RCS Business Messaging (RBM) turns basic texts into branded, interactive conversations right inside your customer’s default messaging app.
If you’ve ever tried running a marketing campaign through SMS and wished it could do more – look better, feel smarter, and actually engage people, then you’re in luck. Enter RCS Business Messaging (RBM).
Get ready to revolutionise your messaging experience with Rich Communication Services (RCS)! This cutting-edge messaging standard takes your interactions with businesses and end users to a whole new level, making every conversation more engaging and interactive.
Imagine being part of the RCS community and receiving exclusive Rich Business Messages directly from your favourite brands!
Imagine receiving vibrant images, captivating texts, and fun videos right in your messaging app – that’s the magic of RCS! With verified business profiles carried in Rich Business Messaging (RBM), you can feel confident knowing that you’re interacting with trusted sources.
Before you unleash the power of RCS, make sure your Samsung device is rocking software version 5.0 (Lollipop) or above and is connected to Wi-Fi or mobile data. Ready to level up your chats with RCS?
Hey, iPhone/iOS users! Are you ready to join the excitement and finally get access to the cool updates and features that Android users have been raving about? Apple has announced that it is also rolling out RCS chats!
If your brand is exploring business messaging – think RBM, WhatsApp Business, or any rich business messaging platform that lets you engage with customers via rich, branded messages – here’s something that can make or break your onboarding experience: Your Privacy Policy.
Let’s be real. Nothing tests your patience quite like trying to remember which platform that customer reply came through, where your team stashed that analytics spreadsheet, or why you’re being asked (again) to reset a password for yet another web app.
RCS Business Messaging gives businesses reliable real-time campaign performance insights.
RCS Business Messaging and the WhatsApp Business API. Both offer unique rich business messaging features, but which aligns better with your business needs? Let's explore each channel's capabilities.
In the current digital age, mobile communication must be secure and reliable. RCS Business Messaging offers businesses a robust platform for communicating with consumers that guarantees security and credibility.
Rich Communication Services, or RCS, is a new standard for messaging that helps businesses and customers engage with each other more interactively. Both businesses and customers can enjoy the benefits of RCS Business messaging.
Let’s face it. Managing your business messaging can sometimes feel like herding digital cats. Between juggling different channels (but thankfully not the occasional pigeon with a note tied to its leg), things can get tricky.
What do you get when you combine five stunning multi-sport events, three countries, and one very smart messaging strategy? A winning case study starring Castle Race Series and Kero's RCS Business Messaging solution!
RCS vs SMS for business messaging While both RCS and SMS are valuable mobile communication channels, depending on the use case, RCS Business Messaging offers several advantages over traditional SMS business messaging for a range of customer engagements via the mobile channel.
Business messaging has evolved to incorporate rich media features. To compare how SMS messaging compares to the rich business messaging channels of RCS Business Messaging and WhatsApp Business API we’ve set out the key features of each.
So, you’re ready to level up your rich business messaging with RCS Business Messaging (RBM), but here’s the million-dollar question: should you integrate with an API or launch with a ready-made WebApp?
Built for mobile-first consumers (which is practically everyone), RCS Business Messaging (RBM) brings conversations to life directly in the inbox.
SMS has long been the workhorse of mobile communications; cost-effective, widely supported, and simple to deploy. But as customer expectations grow more sophisticated, so must the tools we use to engage them.
RCS Business Messaging (RBM) is reshaping the way businesses connect with customers – offering richer, more interactive experiences that far exceed traditional SMS. But the real magic of RBM lies in how you use it. And one of the most powerful tools in your RBM toolbox?
A webhook is an HTTP callback that allows your app to receive real-time notifications for events in your RBM platform, such as, delivery receipts or user input. These events are triggered as JSON payloads, which can be processed directly by your system and trigger an automatic reply.
In mobile marketing knowing how your messaging campaigns are performing is just as important as sending messages out to your customers.
More than basic text messages are needed to get consumers’ attention these days. RCS Business Messaging (RBM) is transforming mobile marketing by making it possible for companies to send interactive, multimedia-rich messages right to their consumers’ native messaging apps.
SMS has long been the stable of mobile marketing, but its text-based limitations are increasingly apparent in the fast-paced digital age.
RCS Business Messaging is quickly transforming the way businesses communicate with their customers. This innovative rich business messaging technology offers a range of benefits that go beyond traditional SMS, making it an essential part of any business's communication strategy.
Newsletter
Get the latest RCS, WhatsApp, and SMS insights delivered straight to your inbox. No spam — unsubscribe anytime.