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Meta notice of a pricing update for WhatsApp Business Platform/API users, with gold coins dropping into an open hand

New WhatsApp Business Platform Price Changes: Charging User-Initiated Conversations

As of 1 October 2026, Meta has announced that it will start charging for all non-template messages and utility templates sent within the 24-hour customer service window. The two categories that businesses have treated as effectively free commercial messaging for the past two years are both becoming billable on the same date for customers using the WhatsApp Business Platform. Meta includes a free tier of 1,000 service messages per business phone number each month, so the effect on any given business depends largely on its message volume.

A Kero.chat Case Study banner with the Positive Impact logo on a Kero phone screen

Positive Impact: Improving Customer Engagement Through Smarter Messaging

By focusing on database quality and adopting richer messaging through Kero.Chat and WhatsApp Business, Positive Impact halved opt-outs and lifted delivery rates while maintaining strong read engagement.

Fallback messaging: WhatsApp and RCS headphone offers with Shop now buttons switch to each other and fall back to SMS

When One Channel Fails, Kero Doesn’t: Understanding Fallback Messaging

In today’s multi-channel world, delivery isn’t guaranteed. Network limitations, device incompatibilities, and app availability can all stand between your business and your customers. That’s where Kero comes in. Kero’s channel fallback ensures your message doesn’t stop at the first failure.

Kero.chat branded message on a phone, labelled verified sender, clear branding, rich content and client trust

The WhatsApp Business Platform: Capabilities, Constraints, and the Multi-Channel Opportunities in 2026

Something fundamental has changed in how businesses and customers communicate in a mobile-first world.

Phone with the Kero logo and a message asking Are you ready to scale? beside a rising bar chart

RCS for Business: A Messaging Channel Ready to Scale

Since Q4 2024, the business messaging landscape has shifted considerably. What began as a technical upgrade to SMS has evolved into an intelligent, brand-led rich media channel for customer engagement that competes with OTT platform offerings.

Smiling man using a smartphone inside a WhatsApp-style chat bubble, beside the WhatsApp Business logo

How to Use WhatsApp Business Messaging

Whether you are just getting started or looking to enhance how your business uses WhatsApp, this short guide will walk you through how to set up and use WhatsApp business messaging effectively.

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How to Use WhatsApp Business Messaging to Send in Bulk Messages

One of the most significant benefits of WhatsApp business messaging is being able to reach a large targeted, audience instantly with personalized, high-impact rich bulk messages.

Kero.chat chat on a phone: an opt-in request for offer notifications, a Yes reply and a Find out more product message

How to Use WhatsApp Business Messaging for Marketing

If you are looking to use WhatsApp business messaging for marketing, whether you are promoting offers, driving awareness, or nurturing customer relationships, here are five tips on how to do it effectively. 1.

Man in headphones with a phone beside three steps: SoundSolace business account, headphone offer and product catalogue

Top tips for using WhatsApp Business for Customer Service

Before we dive into customer engagement, it’s important to understand which version of WhatsApp your business is using. Both options allow you to support customers, but they work very differently. The WhatsApp Business App is ideal for small businesses or solo operators.

Smiling woman with a headset beside a chatbot flow: Welcome to The Bank, with Apply for a loan and Talk to an agent

Tips for using WhatsApp Business API in your call centre communications

The WhatsApp Business Platform is built for medium to large enterprises running call centres and enables real-time support through the WhatsApp interface that customers use daily. This channel familiarity reduces friction, improves comfort, and boosts satisfaction and resolution times.

Kero web app at app.kero.chat beside a phone showing a SoundSolace product launch message with a Check it out button

How to Use the WhatsApp Business API

The WhatsApp Business API (now officially known as the WhatsApp Business Platform or the Cloud API) is an enterprise-grade solution designed for medium and large businesses.

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What is the difference between WhatsApp Business App and WhatsApp Business Platform?

The WhatsApp Business App is a free mobile application designed for small businesses that need basic customer engagement tools.

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How Doctors and Healthcare Providers Use WhatsApp Business Messaging in Their Practice

When the World Health Organization (WHO) needed to combat COVID-19 misinformation in 2020, they did not start with a website or hotline – they built a WhatsApp chatbot.

Hand holding a phone with SoundSolace shopping cards, an order tracking map, a five-star review and verified badges

How to use WhatsApp Business Messaging in your E-commerce Store

The WhatsApp Business Platform, an API integration with the WhatsApp channel, gives your business the freedom to personalize customers’ mobile shopping experiences, simultaneously building rapport and stronger connections between your business and your customers.

PizzaPete chat on a phone with a Date Night pizza offer, a Book now! reply and a menu with prices

How to use WhatsApp Business Messaging for Restaurants

Customers prefer personalized digital experiences. What can be more personalized than being able to place orders and reservations or catering orders directly from their phones?

SoundSolace verified business profile card with contact details and a Shop now button, next to a phone chat

Tips for using WhatsApp in your Business Communications

Your company branding and online presence should be uniform; ensure that you carry the same brand name for your business on your website domain and email address. You will need to have a Meta Business Suite account set up before you can enjoy the benefits of WhatsApp business messaging.

Smiling man with a phone and a payment card between SoundSolace messages: a headphone stock alert and a shipment update

How to use WhatsApp Business Messaging to sell products more effectively

This is where WhatsApp business messaging helps you sell products more effectively. With the WhatsApp Business Platform, you can customise and streamline your sales processes by allowing consumers to complete purchases from within their WhatsApp chat thread.

Smiling swimmer in a wetsuit holding a phone beside a chart showing engagement up 23% from 2024 to 2025

Castle Race Series 2025: Strengthening Engagement Through RCS for Business

After a successful introduction of RCS for Business messaging in 2024, the Castle Race Series partnered with Kero again in 2025 to elevate their race events.

Browser at google.com/rcs showing RCS Business Messaging (RBM) crossed out and renamed RCS For Business

RBM Becomes RCS for Business

Google has officially announced a significant rebrand in the world of business messaging: RCS Business Messaging (RBM) is now referred to as RCS for Business.

Vodacom chat on a phone beside a card reading You are connected to the WIFI network with a View messages button

Vodacom RCS Business Messaging Only Works on Wi-Fi (For Now)

If you’re not already exploring RCS Business Messaging as part of your communication strategy, what are you waiting for?

RCS message mockup reading Your RCS Messaging Journey Starts Here, with checkmarks on its sender, badge, image and Test me button

How to Test RCS Messaging for Your Business

RCS Business Messaging (RBM) is the next generation of mobile messaging that allows businesses to send interactive, media-rich messages directly to customers. But before launching a full-scale RCS campaign, testing is essential to ensuring everything works as intended.

Woman holding a phone beside the Kero web app at app.kero.chat with a Start sending button

How to Send RCS Messages from Your PC Desktop Using the Kero WebApp

When you create your message with the template editor, you are able have a live preview displaying how your RCS Business Messages will appear on your customer’s mobile phones.

Plain SMS marked with a cross beside a rich RCS message reading There's a better way to reach your customers

How to Send RCS Messages Instead of SMS

Are you still sending plain 160-character texts? We need to talk. There’s a better way to reach your customers – it’s called RCS Business Messaging.

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How to Send RCS Business Messages from South Africa

Ever wish your business messages could do more than just... deliver? Well, you’re in luck. RCS Business Messaging (RBM) turns basic texts into branded, interactive conversations right inside your customer’s default messaging app.

Woman with a phone beside stacked RCS messages reading Send Bulk RCS Messages effortlessly! with a Send now! button

How to Send Bulk RCS Messages

If you’ve ever tried running a marketing campaign through SMS and wished it could do more – look better, feel smarter, and actually engage people, then you’re in luck. Enter RCS Business Messaging (RBM).

Android phone screen with the RCS Messaging setting switched on

How to Enable RCS Messaging on Your Android Mobile Device

Get ready to revolutionise your messaging experience with Rich Communication Services (RCS)! This cutting-edge messaging standard takes your interactions with businesses and end users to a whole new level, making every conversation more engaging and interactive.

Huawei phone screen with the RCS Messaging setting switched on

How to Enable RCS Messaging on Your Huawei Mobile Device

Imagine being part of the RCS community and receiving exclusive Rich Business Messages directly from your favourite brands!

Google Pixel phone screen with the RCS Messaging setting switched on

How to Enable RCS Messaging on Your Google Pixel Mobile Device

Imagine receiving vibrant images, captivating texts, and fun videos right in your messaging app – that’s the magic of RCS! With verified business profiles carried in Rich Business Messaging (RBM), you can feel confident knowing that you’re interacting with trusted sources.

Samsung phone screen with the RCS Messaging setting switched on

How to Enable RCS Messaging on Your Samsung Mobile Device

Before you unleash the power of RCS, make sure your Samsung device is rocking software version 5.0 (Lollipop) or above and is connected to Wi-Fi or mobile data. Ready to level up your chats with RCS?

iPhone screen with the Apple logo and the RCS Messaging setting switched on

How to Enable RCS Messaging on Your iPhone/Apple Mobile Device

Hey, iPhone/iOS users! Are you ready to join the excitement and finally get access to the cool updates and features that Android users have been raving about? Apple has announced that it is also rolling out RCS chats!

Privacy Policy page at kero.chat/privacy with an RCS Messaging section and a green check mark

Does Your Privacy Policy Mention Mobile Phone Number Collection for Rich Business Messaging?

If your brand is exploring business messaging – think RBM, WhatsApp Business, or any rich business messaging platform that lets you engage with customers via rich, branded messages – here’s something that can make or break your onboarding experience: Your Privacy Policy.

Three arrows feeding into a Kero phone and one arrow leading out, showing business messaging combined on one platform

Streamlining Your RCS Business Communications on one Platform

Let’s be real. Nothing tests your patience quite like trying to remember which platform that customer reply came through, where your team stashed that analytics spreadsheet, or why you’re being asked (again) to reset a password for yet another web app.

Chart of deliver, read and convert rates with an analytics icon and three smiling people

Tracking Performance with Precision with RCS Business Messaging

RCS Business Messaging gives businesses reliable real-time campaign performance insights.

Doubtful person holding two phones between an RCS message card and a WhatsApp icon with 999 notifications

RCS Business Messaging Compared to WhatsApp Business API

RCS Business Messaging and the WhatsApp Business API. Both offer unique rich business messaging features, but which aligns better with your business needs? Let's explore each channel's capabilities.

Kero.chat RCS conversation with a pop-up reading The identity of this business has been verified by Google

Trusted Communications with RCS Business Messaging

In the current digital age, mobile communication must be secure and reliable. RCS Business Messaging offers businesses a robust platform for communicating with consumers that guarantees security and credibility.

Smiling woman pointing at an enabled RCS Messaging toggle in a phone's text messaging settings

How to Enable RCS Messaging on Your Mobile Device

Rich Communication Services, or RCS, is a new standard for messaging that helps businesses and customers engage with each other more interactively. Both businesses and customers can enjoy the benefits of RCS Business messaging.

Kero web app at app.kero.chat in a browser window with a Start sending button

The Kero Web App: A User-friendly Platform for Managing Your Rich Business Messaging

Let’s face it. Managing your business messaging can sometimes feel like herding digital cats. Between juggling different channels (but thankfully not the occasional pigeon with a note tied to its leg), things can get tricky.

Two athletes with medals cheering in front of a castle tower at a race event, with the Kero and Castle Race Series logos

Racing into the Future: How Castle Race Series Supercharged Engagement with RCS Business Messaging

What do you get when you combine five stunning multi-sport events, three countries, and one very smart messaging strategy? A winning case study starring Castle Race Series and Kero's RCS Business Messaging solution!

Smiling man on his phone between an RCS rich card and a plain SMS carrying the same Kero.chat launch message

Comparing RCS Business Messaging to SMS Business Communications

RCS vs SMS for business messaging While both RCS and SMS are valuable mobile communication channels, depending on the use case, RCS Business Messaging offers several advantages over traditional SMS business messaging for a range of customer engagements via the mobile channel.

Three phones comparing SMS, RCS and WhatsApp messages, with the RCS phone showing a rich campaign card and Let's go button

What’s the difference? Comparing Business Messaging Channels: SMS vs RCS vs WhatsApp

Business messaging has evolved to incorporate rich media features. To compare how SMS messaging compares to the rich business messaging channels of RCS Business Messaging and WhatsApp Business API we’ve set out the key features of each.

Man shrugging with a laptop between a POST /messages code window and the Kero web app at app.kero.chat

API Integration or WebApp? Which Is the Right Choice for Your Brand’s RCS Business Messaging Strategy

So, you’re ready to level up your rich business messaging with RCS Business Messaging (RBM), but here’s the million-dollar question: should you integrate with an API or launch with a ready-made WebApp?

Man cheering at his phone beside five checks: clear strategy, understand the tools, data compliant, trusted brand, track performance

Five Signs Your Business Is Ready for RCS Business Messaging

Built for mobile-first consumers (which is practically everyone), RCS Business Messaging (RBM) brings conversations to life directly in the inbox.

Kero.chat phone screen with three cards: clear branding, improved engagement and conversion, and verified sender identities

What Your Business Gains from a Shift from Bulk SMS to RCS Business Messaging

SMS has long been the workhorse of mobile communications; cost-effective, widely supported, and simple to deploy. But as customer expectations grow more sophisticated, so must the tools we use to engage them.

Smiling person reading a phone beside message template layouts with image, video and location slots and a heart-eyes emoji

Using Templates to Make Your RCS Business Messaging Come Alive

RCS Business Messaging (RBM) is reshaping the way businesses connect with customers – offering richer, more interactive experiences that far exceed traditional SMS. But the real magic of RBM lies in how you use it. And one of the most powerful tools in your RBM toolbox?

Code window with a JSON webhook payload for POST /messages, listing agentId, msgId, msisdn and status change fields

How to Use JSON Webhooks to Automate Your RCS Campaign Responses

A webhook is an HTTP callback that allows your app to receive real-time notifications for events in your RBM platform, such as, delivery receipts or user input. These events are triggered as JSON payloads, which can be processed directly by your system and trigger an automatic reply.

Kero web app chart of deliver, read, click and convert rates falling stage by stage, beside a puzzled person holding a phone

Decoding RCS Business Messaging Campaigns Analytics

In mobile marketing knowing how your messaging campaigns are performing is just as important as sending messages out to your customers.

YourBusiness RCS message reading Increase your customer engagement with RCS, with a Click me button and an upward arrow

How Rich Media Increases Click-Through Rates for Mobile Marketing Campaigns

More than basic text messages are needed to get consumers’ attention these days. RCS Business Messaging (RBM) is transforming mobile marketing by making it possible for companies to send interactive, multimedia-rich messages right to their consumers’ native messaging apps.

Plain SMS launch text draws a yawn while a Kero.chat rich message with headphones and a Click me button draws heart eyes

The Future of Mobile Marketing: Why RBM is Replacing Traditional SMS

SMS has long been the stable of mobile marketing, but its text-based limitations are increasingly apparent in the fast-paced digital age.

Kero.chat branded message on a phone, labelled verified sender, clear branding, rich content and client trust

Transforming Business Communications: The Benefits of RCS Business Messaging

RCS Business Messaging is quickly transforming the way businesses communicate with their customers. This innovative rich business messaging technology offers a range of benefits that go beyond traditional SMS, making it an essential part of any business's communication strategy.

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