Here’s how to launch an RBM campaign to your contacts database that gets results – and maybe a few compliments too: 

Step 1: Choose the Right Messaging Platform

To send RCS Business Messages at scale, you’ll need access to a Messaging-as-a-Service (MaaS) platform, like Kero. These platforms connect your business to mobile network operators, handle the technical setup, ensure compliance with Google’s standards, and offer key tools such as:

• Campaign dashboards,
• Message template builders,
• Sub-account support (for managing multiple product brands), and
• SMS fallback (if RCS isn’t available on a customer’s handset)

In short, all your bulk RCS messaging needs, in one platform.

Step 2: Get Your Brand Agent Verified

Before sending RCS Business Messages, your brand agent must be approved by Google. We’ll help you with this, but the verification process involves setting up your your brand agent with a verified sender profile (you brand name, logo, banner), contact details, and a test message. Note: Unlike the set up for the WhatsApp Business API service, Google does not require message template pre-approvals. Instead, they review your overall brand agent and use case for compliance.

At Kero, we manage this process on your behalf. If Google requests any changes from your end, we guide you through every step.

Step 3: Design Your Message Templates

This is where your RBM Business Messaging campaign takes shape. RBM supports rich media; think images, videos, carousels, suggested replies, and action buttons, giving you the creative freedom to craft interactive, engaging messages your audience will want to engage with.

With Kero, you build your message templates right on the platform and get a live message preview as you go. This helps you see exactly how your message will appear on a recipient’s mobile phone, so you can fine-tune layout, spacing, and content before hitting send. It’s a simple but powerful way to avoid formatting issues and make sure your message looks as good as it reads. 

Step 4: Start Sending Campaigns

Once your agent is approved, you’re ready to go live! You can schedule and send your RBM campaigns to your contacts directly from the Kero dashboard and monitor everything in one place. Real-time delivery reports and engagement metrics help you see what’s working (and tweak what’s not).

Final Thoughts

Sending an RCS Business Messaging campaign isn’t rocket science, but it is smart marketing. With the right platform, the right tools, and a bit of creative strategy, your bulk messaging send becomes a meaningful campaign that connects.

Ready to upgrade your business messaging?

Book a demo with us and see how RCS can help you start smarter conversations that get results. For more information visit our RCS Business Messaging page.