Customers prefer personalized digital experiences. What can be more personalized than being able to place orders and reservations or catering orders directly from their phones? Making use of WhatsApp business messaging as a communication channel lets you cater to your clientele’s tastes from the comfort of the palm of their hand.

The WhatsApp Business Platform offers a verified business profile for your restaurant, powerful features like a digital catalogue to let your customers know what’s on the menu. The WhatsApp channel allows you to implement chatbots to automate repetitive tasks like booking reservations or food delivery updates. Using WhatsApp’s pre-approved marketing templates, you can send out personalized promotions to attract and retain customers by offering menu specials or directing customers to your restaurant’s loyalty programme.

IN addition, using Click-to-WhatsApp Ads can help you turn scrolling into take-away orders or bookings as the WhatsApp channel boasts a higher conversion rate than email or SMS marketing. To complete a take-out order, in app payments can also be enabled by sending a payment request with a link from within the chat.

Simply put, WhatsApp business messaging lets you engage with your customers at key touchpoints in the restaurant experience, all in one thread.

Take advantage of WhatsApp’s reach high open rate Get started by setting up your Meta Business Suite and integrating with a provider like Kero to unlock WhatsApp business messaging’s enriched and dynamic communication features for your restaurant today!