The Power of Rich Media 

RBM is a game-changer in today’s messaging market. This rich business messaging channel allows marketers to sending campaign messages with HD images, video, carousels, and interactive content. This rich media delivered to a customer’s mobile device has the potential to drive higher click-through rates (CTR) for marketing and promotional campaigns.

What sets RBM apart from text-based SMS communications is its ability to provide rich messaging metrics of how customers are engaging with the rich media for a specific messaging campaign, thereby giving businesses valuable insights into customer behaviour on engagement preferences. 

Impact on Click-through Rates (CTR)

We are seeing that brands using RCS Business Messaging are reporting much higher click-through rates than SMS based campaigns. There are three reasons for why RBM campaigns are providing good results:

• Intuitive and interactive message design: Buttons and carousels properly link users to products, offers, and landing pages.
• Multimedia appeal: Video and pictures demand attention and increase the likelihood of tapping through to special offers and other calls to action.
• Improved customer trust: Verified sender IDs increase trust in messaging from a brand and stimulate increased customer response rates.

The more telecom operators and platforms move towards RCS Business messaging, the better your messages’ chances of breaking through with rich, relevant content on Android and iOS Apple devices.

Enhancing Campaign Performance 

The Kero rich business messaging platform makes it easier to build high-performing RBM campaigns. Our solutions help you:

• Construct rich media messages,
• Optimize your messaging by creating audience groups,
• Automatically send personalized campaign, and
• Track real-time performance (open rate, read rate, and click-throughs)

With RBM you can turn your marketing messages into an action-driven experience that drive results. The future of customer engagement is rich, very visible, and interactive marketing and promotional messaging.

Get started Today

Want to increase click-through, drive conversions, and make more meaningful connections with your audience? Contact us today to start sending engaging mobile marketing campaigns with Kero.