The WhatsApp Business Platform, an API integration with the WhatsApp channel, gives your business the freedom to personalize customers’ mobile shopping experiences, simultaneously building rapport and stronger connections between your business and your customers. WhatsApp has a vast user base, allowing businesses to achieve global reach without any geographical barriers, in tandem with extremely high open rate and faster read times over traditional messaging channels, ensuring your message is read and acted on.

With WhatsApp business messaging your business received a verified business profile to create trust in your online store’s offering. Within a WhatsApp chat, your customers have the freedom to enjoy product or service catalogues, complete with descriptions, images, pricing, secure invoicing, and links from a payment request to complete a purchase, and a confirmation of the purchase, all in one conversation thread. You can then allow your customer to track the delivery of their order within the same message flow. With a click of single button in the chat, a customer can contact your customer support agent when they have a query about their purchase.

Getting your target customer audience directed to a WhatsApp chat is simplified with the Click-To-WhatsApp Ads or QR codes, facilitating repetitive tasks like answering FAQs, quick replies, product recommendations, and after-purchase support, payment reminders and abandoned-cart recovery with chatbots and automations available in the WhatsApp channel. You can also integrate your CRM with the WhatsApp Business Platform to send out marketing broadcasts to your existing customer base using pre-approved message templates; alerting them promotions, loyalty programmes, or Black Friday deals.

WhatsApp business messaging acts as a scalable, enriched, and dynamic single mobile channel that can support all these aspects of your e-commerce enterprise’s customer journey simply and effectively. Most importantly, customers have the convenience of purchasing through a simplified e-commerce retail process within a messaging app with which they are already familiar.

Ready to scale up your e-commerce reach? Contact us to help you set up your WhatsApp business messaging channel!