RCS for Business messaging uses agents to deliver messages to customers.

Every business sending RCS for Business messages requires a verified and launched RCS Brand Agent.

Your Brand Agent represents your business profile and includes:

• Your business name
• Logo
• Brand colours
• Verified sender identity

A single Brand Agent can be launched across multiple countries and mobile network operators.

International pricing may apply if sending cross-country borders. If your business is based outside the destination country, international pricing may apply depending on operator and routing requirements.

For example: A UK business sending within the UK qualifies for local pricing, while the same business sending to France may be charged international pricing, if no local business is present.

Pricing depends on destination country and mobile network operators’ fees. Each destination country and mobile network operator may include:

• Onboarding fees
• Monthly carrier fees
• Different message rates

When launching into multiple countries:

• Country-specific fees may apply
• Participating operator approvals may be required
• Network availability may differ