WhatsApp Business
Secure WhatsApp Messaging to Engage Your Customers
Unlock the power of WhatsApp Business to create secure, scalable, and personalised customer interactions. Send updates, answer questions, and deliver exceptional support through the world's most popular messaging app.
WASPA MemberMEF MemberMeta Tech Provider
Why WhatsApp Business
Reach 2 Billion Users on Their Preferred Channel
Kero gives businesses a single platform to send verified, interactive WhatsApp messages at scale, with built-in fallback to RCS and SMS when WhatsApp isn't available.
The Challenge
Your Customers Are on WhatsApp. Are You?
2 billion people use WhatsApp daily. But reaching them as a business requires more than a personal account and manual replies.
Unverified Messages Get Ignored
Without Meta verification, your messages look like spam. Customers don't trust unknown numbers and won't engage with unbranded content.
Manual Replies Don't Scale
Copy-pasting responses to hundreds of customers burns hours. Without templates and automation, your team can't keep up with demand.
No Visibility Into What Works
Without delivery receipts, read rates, and engagement data, you're sending messages into a void. No way to measure ROI or optimise campaigns.
From Sign-Up to Sending in Three Steps
Kero handles the technical complexity. You focus on your message.
Sign Up
Select a plan that fits your WhatsApp messaging volume and start your Kero trial.
Connect Your WhatsApp Business Account
Complete Meta's embedded onboarding form and assign your WhatsApp Business account to the Kero platform.
Get Templates Approved
Choose from pre-approved Meta templates or create your own. Kero submits them for Meta approval directly from the platform.
Key Features
Everything You Need for WhatsApp Business Messaging
From verified branding to campaign analytics, Kero gives you the complete WhatsApp Business toolkit.
Meta-Verified Brand on Every Message
Your company name, logo, and a green verification badge appear on every WhatsApp message. Customers instantly recognise and trust your brand.
- Meta-verified business profile with your brand identity
- Green badge builds instant trust with recipients
- Compliance with WhatsApp Business messaging policies
Interactive Messages That Drive Action
Go beyond plain text. Send images, videos, documents, and Meta-approved templates with buttons, quick replies, and list menus.
- Images, videos, and document attachments in every message
- Pre-approved templates for consistent, compliant outreach
- Targeted audience segments for personalised campaigns
End-to-End Encryption with Full Campaign Visibility
Every WhatsApp conversation is encrypted. Track delivery, read rates, and engagement across campaigns, with automatic fallback to RCS or SMS.
- End-to-end encryption for every conversation
- Delivery, read, and engagement analytics in one dashboard
- Automatic fallback to RCS or SMS if WhatsApp is unavailable
Four Ways to Connect on WhatsApp
WhatsApp supports four distinct conversation categories, each designed for specific business messaging needs.
Service
Customer support and proactive engagement. Resolve issues and build positive relationships through real-time conversations.
Marketing
Targeted promotions, newsletters, and product showcases. Segment your audience for personalised engagement that converts.
Utility
Order confirmations, shipping updates, and payment reminders. Keep customers informed at every step of the journey.
Authentication
OTPs, verification links, and secure account access. Strengthen customer trust with robust two-factor authentication.
WhatsApp Business Messaging FAQ
Common questions about sending WhatsApp Business messages through Kero.
Kero is an official WhatsApp Business API provider. You get verified WhatsApp messaging with templates, rich media, and interactive buttons, managed alongside RCS and SMS in the same dashboard. One integration handles all three channels.
WhatsApp supports four conversation categories: service (customer support), marketing (promotions and campaigns), utility (order updates and reminders), and authentication (OTPs and verification). Each category has specific pricing and template requirements, all managed through Kero.
Most businesses are sending their first WhatsApp messages within a week. Kero handles Meta embedded onboarding, account assignment, and template approval. Our team guides you through every step, not just documentation.
Yes. Every WhatsApp conversation is end-to-end encrypted by default. Kero adds Meta-verified branding so recipients always know the message is from a legitimate business. This makes WhatsApp suitable for sensitive industries like healthcare and finance.
Kero automatically falls back to the next available channel. If WhatsApp isn't available on a device, the message routes to RCS or SMS. Every message gets delivered, no silent failures.
Yes. Kero provides a clean JSON API with webhooks and full documentation. Connect WhatsApp messaging to your CRM, marketing automation, or backend systems. Our team provides hands-on integration support.
WhatsApp pricing is conversation-based, set by Meta, and varies by country and conversation category. Kero offers flexible volume-based platform pricing with tiers to suit businesses of all sizes — far more accessible than enterprise CPaaS providers. Use the WhatsApp Business pricing calculator to estimate conversation costs across Meta supported regions, or contact us for a quote.
Guaranteed delivery means Kero attempts every message across your configured channel cascade, using SMS as a universal-reach fallback, and returns a definitive delivery status for each attempt. It does not guarantee receipt where a number is invalid, unreachable, opted out, or blocked by a carrier or handset.
Kero can't guarantee receipt where the number is invalid or unreachable, where the handset stays off or out of coverage past message expiry, where the recipient has opted out or is on DND, where a carrier blocks or filters the traffic, or where content is rejected on regulatory or policy grounds, including WhatsApp's 24-hour window and template approval rules. "Delivered" means handed to the network or handset, which is distinct from "read."
Not finding what you're looking for?
Our messaging experts are happy to help with any WhatsApp Business questions.
Complete Your Messaging Stack
WhatsApp Works Better with RCS and SMS
Kero connects all three channels in one platform. Reach every customer, every time, regardless of their device or app preferences.
RCS for Business
Rich, branded messages with carousels, buttons, and read receipts for Android users. The next generation of SMS.
SMS
Universal reach to every mobile phone on every network. The reliable fallback that guarantees delivery when other channels aren't available.
Ready to engage your customers on WhatsApp?
Book a personalised demo and see how WhatsApp, RCS, and SMS work together on one platform, with hands-on support from day one.