RCS · WhatsApp · SMS
Three Channels, One Platform
Kero unifies RCS, WhatsApp, and SMS into a single intelligent messaging platform with automatic channel fallback. Every message reaches its target — through the richest channel available.
One platform, three powerful messaging channels
Stop juggling separate providers. Kero routes every message through the richest available channel — automatically.
Most businesses manage messaging channels separately — different providers for RCS, WhatsApp, and SMS, each with their own dashboard, API, and analytics. That means fragmented data, duplicated effort, and no way to guarantee delivery when one channel isn't available.
Kero brings all three channels together in one platform. Send a rich RCS message, and if the recipient's device doesn't support it, Kero automatically falls back to WhatsApp — then to SMS. One integration, one set of analytics, and every message delivered.
RCS for Business
Rich, interactive messages in the native inbox
RCS transforms the standard messaging inbox into a branded, interactive experience — with verified sender IDs, high-quality media, and action buttons.
Verified Sender Identity
Every RCS message shows your company name, logo, and a Google verification badge. Customers know exactly who's messaging them before they open it.
- Google-verified sender identity displayed on every message
- Your brand logo, colours, and company name in the inbox
- End-to-end encryption for sensitive communications
Rich Media & Interactive Elements
Go beyond plain text. Send images, videos, carousels, and interactive buttons that let customers take action directly from the message.
- High-quality images, videos, and audio in every message
- Swipeable carousels for product showcases and promotions
- Action buttons for purchases, bookings, and quick replies
Analytics & Intelligent Fallback
Track delivery, read rates, and engagement across every campaign. And if RCS isn't available on a device, Kero falls back to SMS automatically.
- Real-time delivery, read, and interaction analytics
- Unified dashboard for all your RCS campaigns
- Automatic SMS fallback ensures every message is delivered
WhatsApp for Business
Secure customer engagement at scale
Reach customers on the world's most popular messaging app with Meta-verified branding, session messaging, and end-to-end encryption.
Verified Brand & Session Messaging
Meta-verified branding and a 24-hour session messaging window let you have real conversations — not just broadcasts.
- Meta-verified business profile with your brand identity
- 24-hour session messaging for personalised conversations
- Compliance with WhatsApp's business messaging policies
Rich Media & Templates
Share images, videos, documents, and Meta-approved templates. Build campaigns that get seen, read, and acted on.
- Images, videos, and documents in every message
- Pre-approved templates for consistent, compliant messaging
- Promotional campaigns with targeted audience segments
Security, Encryption & Analytics
End-to-end encryption protects sensitive communications. Track delivery, read rates, and engagement — with automatic fallback to RCS or SMS.
- End-to-end encryption for every conversation
- Delivery, read, and engagement analytics in one dashboard
- Automatic fallback to RCS or SMS if WhatsApp is unavailable
Four ways to connect on WhatsApp
WhatsApp supports four distinct communication categories, each designed for specific business messaging needs.
Service
Customer support and proactive engagement. Resolve issues and build positive relationships through real-time conversations.
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Marketing
Targeted promotions, newsletters, and product showcases. Segment your audience for personalised engagement that converts.
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Utility
Order confirmations, shipping updates, and payment reminders. Keep customers informed at every step of the journey.
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Authentication
OTPs, verification links, and secure account access. Strengthen customer trust with robust two-factor authentication.
Learn moreEvery message delivered, guaranteed
SMS is the universal safety net that ensures no message goes undelivered — regardless of device, network, or app support.
Not every customer has RCS or WhatsApp available. SMS is the universal channel that reaches every mobile device on the planet — and Kero includes it as the final fallback in every message you send.
Kero's intelligent routing sends your message via the richest available channel first, then automatically steps down — RCS to WhatsApp to SMS. No silent failures, no lost messages, no manual intervention.
Built on proven messaging expertise
Product questions answered
Common questions about RCS, WhatsApp, and SMS on the Kero platform.
RCS (Rich Communication Services) Business Messaging is the next generation of SMS. It transforms the standard text message into a branded, interactive experience — with verified sender IDs, high-quality images and videos, carousel cards, and action buttons. Unlike SMS, RCS messages appear in the native messaging app with your company name, logo, and a Google verification badge.
See Kero's products in action
See how Kero unifies rich business messaging into one intelligent platform.
Book a personalised demo and we'll show you how RCS, WhatsApp, and SMS work together on one platform — tailored to your business.