Meta pricing is message based and you will only be billed for outgoing template messages. All incoming customer messages are completely free.

Pricing is determined by template categories, recipient country and monthly message volumes. Higher message volumes may qualify for tiered pricing discounts. Only delivered messages are billed and count towards message volumes.

When a customer messages your business, a 24-hour customer service window opens or refreshes.

During this active window:

• Free-form messages are allowed
• Utility templates are free
• Businesses can continue customer support conversations

Once the window closes:

• Only template messages can be sent
• All template messages become chargeable

Incoming user messages

• Always free
• Never charged

Utility templates

• In 24-hour window – Free (user-initiated)
• Outside 24-hour window – Charged

Marketing templates

• Always charged
• Billed per delivered message

Authentication templates

• Always charged
• Billed per delivered message